TALES OF RUM
Old St. Croix is Denmark’s oldest and largest historic rum brand, founded in 1838.
With a presence in more than 30 countries, the brand holds a strong position in the global spirits market.
Each bottle reflects Old St. Croix’s heritage, commitment to quality, and rich, full-bodied character.
Bloom Media has been a strategic partner in shaping the brand’s premium visual identity producing over
100 social media films, international campaigns, and printed materials. From concept to completion,
our aim has been to transform a proud legacy into a cohesive and contemporary brand expression.
Here is a glimpse into some of the work created for Old St. Croix.
REBRANDING
We have been deeply involved in the transformation of the iconic A.H. Riise brand into Old St. Croix, guiding the entire visual rebranding journey. From concept to execution, we developed a comprehensive suite of new materials filmed abroad, ensuring the renewed identity carries the brand’s legacy forward through a refined and globally resonant visual language.
PRODUCT LAUNCH
ORANGE GROVE
Old St. Croix Orange Grove marks a new milestone for the historic rum house — its first-ever premium orange liqueur.
To introduce this innovation, Bloom Media crafted a high-end visual campaign built around storytelling and sensory appeal. Through cinematic 3D animation, cocktail photography, and lifestyle videos, Bloom Media brought the essence of
Orange Grove to life — celebrating its vibrant flavor, exotic taste and story and the timeless elegance that defines Old St. Croix.
PRODUCT LAUNCH
LEGACY XO
Legacy XO is a celebration of heritage inspired by one of Old St. Croix’s earliest designs, revived and reimagined for a new era. The bottle stands as a bridge between past and present, carrying the aesthetic DNA of the brand’s origins while embracing the sophistication of its modern rebranding.
As one of the key releases in the global relaunch, Legacy XO became a symbol of continuity
— proof that the brand’s evolution is built on deep respect for its craftsmanship and history.
For the product launch, Bloom Media developed a complete visual narrative: from cinematic product films and distributor content across more than 30 countries, to premium print materials designed to introduce Legacy XO as a defining expression of the new Old St. Croix identity.
The creative direction centered on timeless elegance, warm light,
tactile textures, and a visual rhythm that reflects the depth and legacy of the brand.
BLACK BARREL
THE BOLD SIDE OF THE BRAND
Black Barrel embodies the darker, bolder side of Old St. Croix — crafted for cocktails with depth, warmth, and intensity.
It reveals layers of spice, caramel, and roasted oak that unfold beautifully in both classic and contemporary serves.
As part of the brand’s reimagined portfolio, Bloom Media brought Black Barrel’s character to life through a cinematic cocktail universe — combining tactile close-ups, slow-dripping textures, a feel-gone vibe and glowing light to mirror the richness of the spirit itself. The visuals were designed to feel immersive and sensory, celebrating Black Barrel as the go-to choice for refined, story-driven mixology.
OTHER CAMPAIGNS
Below is a selection of visuals from other Old St. Croix campaigns — each showcasing the brand’s diverse expression across formats and markets. From the Navy Series to lifestyle photography, these pieces highlight the depth and versatility of the Old St. Croix universe.
